I had the pleasure of verbally and visually designing one of the things I love the most around here: music. Juan Camargo is a music producer who focuses on discovering new talent —or, more accurately, the discovery of rising stars. His studio, It's Juan Time, is located in Miami and seeks to explore sonic universes, driven by the nostalgic trend of current pop music. We combined this with the sonic experience of some of his productions, translating this atmosphere into a powerful, artsy & cool visual identity.

We were inspired by the famous sound visualizers of the Windows of the turn of the century, to bring nostalgia, the musical style of the time, and, with these colors, a little bit of the Miami Beach sunset to our view. The J in the symbol certainly refers to the J in Juan. But it also brings a reference to the quarter note, the most common rhythmic note in pop music and also refers to the experience of sound spreading in an environment, through the repetition of J. All this synesthesia undoubtedly endorses the IJT brand as a distinct producer that expresses music art for life.

The communication of the music producer IJT covers both digital and real spaces, transitioning between a heavier and cleaner approach, following each communication context. The titles are about the experience of sound, inviting the brand's audience to explore new paths through Juan's music production. For the tagline, "Creating new spaces in music," a phrase that summarizes the studio's purpose: the discovery of musical universes — the creation of a new space for artists.