Scremin Zimmermann is a law firm formed by entrepreneurs, and this is one of their key selling points in their communication strategy. The partners not only have extensive legal expertise, but also hold higher education degrees and have a rich entrepreneurial background. To connect with their main audience — business owners — the firm's marketing materials feature a language that is relatable and engaging.

The firm's logo features a shield within a flag, with the shield formed by the initials of the founding partners. This design reinforces the firm's protective role and commitment to defending their clients' interests, while the flag represents a second institution — the companies that are protected by the firm.

The focus on specialization is also evident in the custom icons created for the project, which draw from the shield reference and emphasize the idea of defense and protection. The use of a consistent outline style helps to create a cohesive visual language for the brand and facilitates communication with clients.

To add dynamism and conceptual strength to the logo, alternative flags were developed to represent different client companies and realities that are known and defended with expertise by the firm. These flags were then used to create a loop animation, which can be used in a variety of contexts, such as website loading screens, opening sequences for live events, and television displays in the firm's building.