The architect Sfredo introduces the concept of integrated architecture, still little known in the region, in Nova Mutum/MS. The chosen aesthetic of the brand reflects the fusion of classic and contemporary styles, resulting in a sophisticated, clean, and poetic identity that aligns with the studio's work. The colors selected for the visual identity complement the display of the studio's portfolio, being well-balanced and with low contrast. The lettering was inspired by the Garamond typeface family, a classic among classics, and has been redesigned to be more coherent with modern times, prioritizing readability and cleanliness. It also reflects the studio's authority in their business area.

The Sfredo studio works from trees to vases, from soil to fabrics, from branches to jars, from celestial bodies to chandeliers: from architecture to interiors. Their clients' homes are taken care of comprehensively, uniting classical beauty with contemporary functionality. To communicate this regional differentiation of the studio, we created a series of posters that poetically convey the union of two times and two spaces: icons inspired by classical and modern aesthetics come together to reflect the inside and outside of these spaces. With all this integration, there's no reason to think that my work with the image excludes the written word. I had the pleasure of experimenting with more areas of the keyboard by writing some texts here - which you can see in these screens.

The poetic stanzas, written during the creative process of this project, helped to compose the intimate and poetic atmosphere of the brand.